X DAYTRIP
PRODUCTION
DAYTRIP
VENUE
GIVE HOPE STUDIOS
NON-PROFIT
HAV A SOLE
EVENT DATE
OCT. 17th & 18th
THE SOLE EXCHANGE
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Shoes are more than footwear.
They represent dignity, identity, and belonging.
Shoes represent the soul.
But for many youth experiencing housing insecurity, access to basic footwear can be limited.
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We're here to change that.
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THE VISION
THE SOLE EXCHANGE
A one of a kind event, where
→ sneaker donations
→ youth resource orgs
→ cultural bands
→ food, music, and art
Come together to create real impact for the Los Angeles youth.
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THE MISSION
THE MISSION
Since 2014, HavASole has distributed more than 95,000 pairs of shoes in 40+ cities.
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THE MISSION
→ Founded by Rikki Mendias, whose mission is to provide marginalized populations with quality footwear to encourage healthier lifestyles.
→ Rikki's story is personal — he spent years in a shelter as a young boy, where his family couldn't afford shoes. When a former resident noticed holes in his sneakers and bought him two new pairs, it changed him.
→ In 2014, Rikki loaded his car with over 150 pairs of his own shoes and drove the streets until he found people who needed them — documenting each exchange with a before-and-after photo. The response on social media sparked a movement, & HavASole was born.
With Daytrip, this model is merged into a cultural event that focuses on
impact, creativity, and community.
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PURPOSE
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PURPOSE
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Where social activism and community building share the same room.
STRUCTURE
→ A fresh pair of shoes isn't vanity - its agency: looking good fuels the confidence to take on the world, and when you carry yourself that way, the world meets you differently - giving every youth the power to step forward and own what's next.
→ The shoe is the vehicle, but the health impact is serious: inadequate footwear leads to infections calluses, and structural damage that limits mobility and access to resources
→ Two-day impact goal: 200 pairs distributed, 50+ donors receiving documentation of where their shoe ended up
→ Occupies the space between a charity event and a cultural community event — donors, youth recipients, and volunteers in one space building collective experience
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PURPOSE
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Where social activism and community building share the same room.
INTENTION
→ Create a measurable outlet for people who want to make a difference but don't always know how
→Build social responsibility in young volunteers, dignity in youth recipients, and visible results for donors
→Leave everyone — donors, youth, volunteers, partners — motivated to return, keep giving, and continue building a Los Angeles that takes care of its own
THE EXPERIENCE
LOCATION
VENDORS
ORGANIZATIONS
ACTIVATIONS
HavASole MOMENT
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DAY BY DAY
DAY 1 - THE GIVE
October 17, 2026
THE SOLE EXCHANGE IS A TWO-DAY EVENT.
→ Donors are welcomed at the sneaker donation wall, guided through the tagging process, and introduced to the Journey of the Shoe
→ Each donated pair earns one raffle ticket toward a curated prize pool — high-end sneakers, dining, travel, and more
→ Guests move freely through live music, food vendors, retail and boutique booths, and cross-industry networking spaces
→ Daytrip Productions holds a presence as a point of connection for brands and production conversations
THE GIVE
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DAY BY DAY
THE SOLE EXCHANGE IS A TWO-DAY EVENT.
THE EXCHANGE
→ Youth are signed in and received by Givers at the sneaker wall, who ask their size and preferences before leading them to a fitting chair
→ Givers pull multiple options and work through until something clicks– with youth's consent, a photo is taken of the shoe and returned to the original donor, closing the journey of a donated shoe
→ Youth are invited to step into the 360° camera booth for a 15–30 second video capture
→ Beyond the fitting: community resource booths, an NBA 2K tournament, food, and youth-focused activations
DAY 2 - THE EXCHANGE
October 18, 2026
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LOCATION
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GIVE HOPE STUDIOS
→ ~5,000 SqFt
→ 24' x 10' LED wall
→ Roll up loading door
→ Sound system
→ Production infrastructure
3370 E. OLYMPIC BLVD.
LOS ANGELES, CA 90023
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Vendors
→ Cultural marketplace vendors
→ Food vendors
Organizations
→Covenant House California
→ Youth resource booths
Activations
→ Sneaker donation wall
→ NBA 2k Tournament
→ Live DJ
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The Moment
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The Moment
EVENT CENTERPIECE
→ A cinematic exchange where a giver places a pair of shoes directly onto a youth attendee.
→ Capture the journey of a pair of shoes.
→ Each donation becomes a story.
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JOURNEY OF THE SHOE
Every shoe that passes through The Sole Exchange travels a full arc — from one person's closet to another person's life.
The Moment
→ Donors check in their shoes, which are tagged with their name and contact info, with the option to include a personal photo for the recipient
→ Every donation earns a raffle ticket for a chance to win a curated prize set
→ Shoes are inspected, cleaned if needed, and staged on the sneaker wall — ready for their match
DAY 1
DAY 1
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→ Youth are guided through the fitting experience by their Giver until they choose their pair
→ A photo is taken the moment they choose — capturing the shoe, the youth, and the feeling
→ That content is linked back to the original donor and shared with them directly, so they get to see exactly where their shoes landed
DAY 2
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DIAGRAM
The Moment
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RETAIL EXPERIENCE
The Moment
The Sole Exchange is designed to feel like a retail store — not a donation bin.
A PERSONALIZED WELCOME → every youth is greeted by name, sized up, and asked what they're into before stepping inside
YOUR PERSONAL GIVER → A dedicated attendant pulls options and fits each pair by hand
THE POWER OF CHOICE → Youth choose their shoe based on their taste
ALL AT NO COST → The entire experience mirrors a high-end shoe store, with one difference: everything is free
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SHOE-TAGGING SYSTEM
The Moment
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THE AUDIENCE
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THE AUDIENCE
Day 1: Sneaker Donors & Community
Ages 18-35, LA streetwear & creative community
→ Sneaker collectors donating curated pairs — not cast-offs
→ LA creatives — photographers, artists, musicians, designers
→ Instagram-native, brand-aware, impact-driven
→ Want giving that feels like culture, not charity
→ Connected to their donation via lace tag + Day 2 content tag
→ Drawn from HavASole, Covenant House & Daytrip's creative network
"They show up because this feels like a cultural moment — not a drop box."
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THE AUDIENCE
Day 2: Youth in need
Ages 14-24, experiencing homelessness or housing instability in LA
→ Referred through HavASole, Covenant House CA & Brotherhood Crusade
→ Students, artists, athletes — individuals with futures, not just circumstances
→ Choose their own pair from a curated wall — ownership, not handout
→ Fitted by their donor in a warm, retail-style environment
→ Optional 360° content moment — they leave with a clip that's theirs
→ Connected back to their donor through the lace tag loop
"Every youth leaves as the main character — not a recipient. The main character."
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Youth PARTNER
Who they are
→ Covenant House California is a nonprofit youth shelter providing sanctuary and wraparound support to young people experiencing homelessness and trafficking, ages 18–24.
→ Founded in Hollywood in 1988, CHC serves over 2,100 youth across six California counties.
→ Their doors are open 24 hours a day, 365 days a year, and every service is free.
Core Values
UNCONDITIONAL LOVE
ABSOLUTE RESPECT
RELENTLESS SUPPORT
OPEN TO ALL - NO RESTRICTIONS ON IDENTITY OR BACKGROUND
TRAUMA-INFORMED MODEL OF CARE
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Youth PARTNER
We're partnering with Covenant House to ensure the Sole Exchange reaches youth who truly need it. Covenant House connects us directly with young people in the LA community who are experiencing homelessness or instability.
Covenant House X Hava Sole
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PRODUCTION
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CONTENT DELIVERABLES:
1) Hero Highlight Film
2) Short-Form Cuts
3) 360° Clip Package
4) BTS Cut - Sponsor Package
→ Daytrip Productions is a Los Angeles-based, full-service production company specializing in end-to-end campaign and branded content production for global brands including Nike Jordan, The North Face, Netflix, Lululemon, and Converse.
→ Daytrip has executed large-scale productions across the US and internationally — managing complex logistics, multi-vendor coordination, and high-volume shoots in demanding environments.
→ From venue logistics and activation build-out to on-site production management, filming, and content capture, every element of the event is handled in-house by a team that has done this at scale, across borders, and under pressure.
Produced & Delivered by Daytrip Productions All content captured on both event days
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BE PART OF THE EXCHANGE
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THE ASK
Sponsoring The Sole Exchange is not a charitable write-off. It's a cultural investment.
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→ What your partnership makes possible: 200 pairs of quality shoes delivered to youth in need. A retail-grade experience that treats every recipient with dignity.
→ Without partners, this event does not exist at scale. The sneaker wall doesn't get built. The fitting area doesn't get furnished. The youth don't get served the way they deserve to be.
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What you receive in return is more than logo placement.
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→ Your brand will be present at the intersection of sneaker culture, social activism, and community impact — in one of the most brand-conscious cities in the world.
→ You'll be embedded in a movement that is visually documented, personally felt, and built to grow year over year.
→ Your brand is seen — on camera, in content, in community — alongside an activation that is creating a difference in the lives of real people.
HERE'S HOW TO JOIN
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PARTNERSHIP
OPPORTUNITIES
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TITLE PARTNER
ONE SLOT
ONLY
$20,000
CASH OR CASH + PRODUCT
→ Co-presented naming — "[Brand] presents The Sole Exchange"
→ Speaking opportunity at the event
→ Logo featured in all promotional materials
and press releases
→ Featured recognition in event program and on all digital banners
→ Branding on all event-related emails and
communications
→ Full content package delivered by Daytrip: Reels, BTS stills, social cuts
→ Hero placement in highlight film — open
card and close card
→ Exclusive naming rights — no competing
brand in same category
PARTNERSHIPS
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PARTNERSHIPS
PARTNERSHIP
OPPORTUNITIES
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Footwear Partner
$5,000-$8,000
In-kind product + cash
→ Prominent logo placement at event
→ Opportunity for product giveaway
→ Content capture of youth & product
→ 2-3 co-branded social posts from HavASole + Daytrip accounts
→ Brand mentioned in event recap film
Cultural Backer
$8,000-$10,000
Cash or equivalent in-kind
→ Logo featured in promotional materials, press releases, email comms
→ Curated vendor booth on event floor (DAY 1)
→ Organic content from photographer
→ Feature in event social coverage
→ Acknowledgement in thank post
Impact Sponsor
$2,000-$5,000
Monetary preferred
→ Logo on select signage
→ Recognition on social media pre & post event
→ Named in all event materials: program, digital, signage
→ Invited & verbally recognized on Day 2
→ Logo on impact wall / donor display
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PASS IT FORWARD
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The Soul Exchange is only as big as the community behind it. Share our message, spread the word, and help us give more kids the chance to take their best step forward.
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PASS IT FORWARD
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Screenshot our digital flyer and post on Instagram!
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THE TEAM
CONFIRMED
PARTNERS
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CONTACT
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Thank you.
